We Help People Remove Their Profiles from Data Brokers

Thousands of companies collect personal information about you and then sell or expose that information without your permission.  These companies are known as “data brokers” and they’ve been taking advantage of consumers for decades.

Some data brokers are trusted household names you’d never expect like Albertsons, Forbes, Mastercard, Oracle, The Weather Company (IBM), Tivo, TripAdvisor and Visa, and others are companies you’ve probably never heard of like Acxiom, Cardlytics, Epsilon, Factual, Intelius, IRI, LiveRamp, Radaris and Neustar.  All the major consumer credit reporting companies such as Equifax, Experian, and TransUnion are data brokers.  Big tech companies like Google, Facebook, and Amazon are generally not considered data brokers, but their platforms are integrated so tightly with data brokers and data brokering activities, that the lines are often blurred from an ordinary consumer’s perspective.

Most data brokers make it intentionally difficult for consumers to opt out.  It’s challenging and time consuming, especially since most data brokers operate in the shadows by design, unknown to the average consumer.  Those that do operate in the open typically make it difficult or nearly impractical to opt out.  It’s no wonder they do this, there’s a fortune at stake in the ~$160 billion market for consumer data and digital advertising.

We’ve taken up these problems as our challenge and dedicated ourselves to leveling the playing field for consumers and helping put them in control of their personal data.  We provide tools and services that give consumers visibility into their profiles at data brokers and enable them to execute their right to opt out.  Our long-term vision is to enable consumers and data brokers to interact in fairness and transparency in a way that honors consumers’ preferences and legal rights.